WHAT’S HOT IN MARKETING? VIDEOS!
Video production and video marketing continue to evolve and lead as one of the most important marketing strategies. Whether utilizing videos on your company’s website, social media platforms, or as a direct email campaign, video content proves to be one of the most effective marketing strategies for consumers. Marketing professionals predicted video would become more important during 2019, and as we are already halfway through the year, their prediction proved to be correct.
SO HOW DOES THIS EFFECT YOUR COMPANY?
If you’re not currently developing video marketing content, let’s get started. There’s an increased chance your competitors will be investing in video marketing campaigns (if they aren’t already) because consumers are craving this type of content. Gemstone Media will facilitate a discovery phase and learn more about your organization. From there, we help you develop video marketing ideas and strategies to reach your target audience. Start your videos now to find types of content that best suit your brand and engage your followers before the internet becomes saturated with similar video content.
According to Brightcove’s 2018 Video Marketing Survey, 53% of customers engage with a brand after watching a video on social media. This number increases to 66% with millennials.
Consider how you utilize social media and especially how your target audience scrolls through platforms like Facebook, Instagram and LinkedIn. Providing consumers with engaging content that shares a compelling story with a call to action increases traffic to your website, direct purchase and requests for more information.
LET’S TALK ROI
Over the past five years, more and more marketers have increased their budget for video production because they have seen their return on the investment. According to IAB’s 2018 Video Ad Spend study, 93% of businesses say they’ve gotten a new customer thanks to videos on social media. And when asked what type of content gets the best ROI, video came in at 63% over photos/graphics (56%), blog posts (25%) and infographics (22%).